THE LOWLANDER STORY
THE NETHERLANDS – LITERALLY ‘THE LOW LANDS’ – USED TO BE KNOWN FOR ITS QUALITY BEER THE WORLD OVER. EXPORTED BY PIONEERS AND TRADED ACROSS THE WORLD, THE LOWLANDERS AND THEIR BEER ENDED UP IN ALL CORNERS OF THE EARTH.
OVER THE YEARS THE FLAVOUR AND INTRIGUE HAD ALL BUT DISAPPEARED FROM DUTCH BEER. HAVING TRAVELLED AND SEEN SUCH CREATIVE BREWING SCENE EMERGING ACROSS THE WORLD YET RARELY STUMBLING ACROSS A QUALITY DUTCH BEER, I WAS INSPIRED TO FIND OUT WHAT PUT HOLLAND ON THE MAP OF BREWING AND VOWED TO TRY TO REDISCOVER ITS’ FORGOTTEN HERITAGE.
AND SO THE IDEA FOR LOWLANDER BEER WAS BORN.
THE NEXT 18 MONTHS WERE SPENT DEVELOPING RECIPES AND IN AUGUST 2015 WE SAMPLED OVER 200 PEOPLE. WE HAD SUCH INCREDIBLE FEEDBACK, THAT I DECIDED ON THE SPOT TO DEVOTE ALL MY TIME TO LAUNCH LOWLANDER BEER IN MY HOME COUNTRY THE NETHERLANDS ON JANUARY 1st 2016.
MY VISION FOR THE LOWLANDER BEER BRAND IS TO BE RECOGNISED BY PEOPLE THE WORLD OVER AS A BEER, WHICH HAS A DISTINGUISHED FLAVOUR AND A LOT OF CHARACTER, SOMETHING THAT EXPANDS PEOPLE’S HORIZONS WHEN IT COMES TO BEER. A BEER BREWED WITH BOTANICALS THAT PUTS “THE LOWLANDS” BACK ON THE MAP FOR GREAT TASTING BEER.
MEET OUR CREW
We are driven by putting the flavour and intrigue back in to Dutch beer. As a team we take inspiration from the personal journeys we’ve been on. Our diverse backgrounds as brewers, mixologist, distillers and foodies both here and abroad gives us a different perspective on what beer can be. Our mission is to broaden the horizons of beer by brewing with botanicals.
Our self-proclaimed “Chief Botanical Officer” loves everything about exotic botanicals, characterful beer and (bedtime) stories about bravery.
Our bucket list-less Brand Ambassador Joost cycles faster tag ge can talk to convince everybody in Amsterdam and beyond to stock Lowlander Beer.
Annemieke gains fame for what we’re doing. This proud ginger knows beer & food is a match made in heaven.
Our straight talking, fast swimming Rotterdammer Joris is our go to man to talk beer in Rotterdam & The Hague.
From the Highlands to the Lowlands: our Scottish David will chew your ears off explaining yeasts, temperatures and of course botanical brewing.
This whisky loving mr. positivity loves talking anything alcohol related and can be found hosting masterclasses in Utrecht & Eindhoven.
We launched Lowlander Beer in our home market The Netherlands early 2016 and since then our journey has been nothing short of an adventure. We are one of the fastest growing beers in The Netherlands. We have launched our beers in some selected international markets like the UK, Denmark & Finland, and won 3 gold medals & the overall supreme trophy at the International Beer Challenge in London. And that is just the start of our journey. We are always on the look out for ambitious and talented people to be part of our crew.