Hand in your Christmas tree for our Treecycling program

On Friday, January 7th you get a beer for your tree. We get a tree for our beer.

Every year millions of Christmas trees end up on the streets after the holidays. Which is quite a waste, both of the beautiful tree as its potential taste. For the spruce tips and needles have subtle citrus tones and a warm, wintery fragrance. Making them an incredibly versatile addition to our Winter I.P.A. That’s why, this year, you can join our treecycling mission. If you bring your tree to a Treecycling point, like the bars and restaurants below, we will offer you a free beer. That way you get a beer for your tree and we get a tree for our beer. Nice deal, right?

The following bars and restaurants are turning their venue into a true Treecycling point: Market 33, Amsterdam | Bar Bistro Bureau, Amsterdam | Mama Gaia, Haarlem | Bistronoom, Woerden | Botania Food & Beer Garden, Utrecht | Stadsjochies, Utrecht | Belgisch Biercafé Boudewijn, Rotterdam | Mariapaviljoen, Den Boch | Momento, Arnhem | Steck, Tilburg | Cyklist, Eindhoven

Here’s how it works…

  1. Find a Treecycling point near you.
  2. Sign up through the contact form below.
  3. Hand in your Christmas tree on January 7th before 3 PM and receive a Winter I.P.A. in return.

please note all Christmas trees must meet the following requirements:

  1. The tree is in a healthy condition;
  2. The tree has been standing in a non-smoking environment;
  3. The tree hasn’t been impregnated and doesn’t contain any fake snow.

Find a treecycling point near you:

      We challenge you to eat & drink your Christmas tree

      We’re on a mission to prevent Christmas tree waste and turn it into taste! In keeping with our pledge to become Nature Positive by 2030, we will champion the idea of celebrating a sustainable Christmas full of flavour: enjoy our Winter I.P.A. brewed with reclaimed spruce needles, reduce & reuse waste by eating your Christmas tree and eventually ’treecycle’ what’s left for us to turn into a whole new batch of Winter I.P.A. again once the Holidays are over. Get inspired and discover how surprisingly versatile your Christmas tree can be.

      EAT YOUR CHRISTMAS TREE

      If we can brew beer from used Christmas trees, we might as well cook with them too. What better way to bring this idea to life, than with a little help of true experts in terms of taste. We’ve joined forces with five renowned chefs of the Lowlands,  who’ve created the most flavourful dishes with the Christmas tree as their main ingredient. Stay tuned, for we’re about to share all of the recipes & inspiration for you to get going at home. Happy Holidays!

      How it all began

      Let’s go back to January 2018. Who would’ve thought an ordinary new year’s walk through Amsterdam would become the starting point of an extraordinary experiment. As the streets were filled with discarded Christmas trees, we simply couldn’t stop thinking about an alternative ending. Herbs, spices and fruit are the foundation of every single one of our botanically brewed beers. So when we learned over 12 million Christmas trees are thrown out after the holidays each year, we knew this botanical (because that’s what it is) deserved better. That’s when we knew: we should turn these trees into a flavourful beer. One simple call on social media asking for used Christmas trees, led to thousands(!) of applications. We picked up about 150 Christmas trees across the Lowlands, to eventually hand-pick, wash, distill & brew the needles into a surprisingly refreshing beer: our Winter I.P.A.. Now, three years later, the tradition continues…

      Read more

      our winter i.p.a. contains christmas trees

      What does the future hold for used Christmas trees? Beer of course. (Although, to be honest, that’s our answer to most things.) We thought: let’s rescue the tasty citrus botanicals from those spruce needles, add some tangy juniper berries and brew a deliciously crisp, light Winter I.P.A. just like this.

      Try yours

      Discover more

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      Beer & food
      Botanical beer range 2021
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      Lowlander Botanical Beers_Draag Je Naaldje Bij_picking needles by hand
      Nature Positive by 2030