Lowlander - Rescued I.P.A. Jenever - LR
WE’RE TURNING WASTED BEER INTO TASTY GENEVER

To all the bars, restaurants and cafés out there stuck with leftover beer: we’ve got your back! Due to lockdown, the Dutch hospitality industry has thrown away 9 million liters of beer. That’s 36 million glasses of beer going to waste. We won’t let that happen. That’s why we’re picking up your expired kegs of I.P.A. for free and turning them into tasty genever. For every keg we take in, we’ll give back a bottle of premium Lowlander Rescued I.P.A. Genever in return. Let’s turn waste into taste together!

*Submission closes March 29th.

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FROM WASTE TO TASTE 

One year after the first lockdown announcement, it seems that bars and restaurants can finally re-open soon. However, after being closed for so long a lot of them are stuck with huge amounts of unsellable beer. At Lowlander we stand for naturally delicious flavours and the best quality.  That’s why we always make sure expired beer kegs get replaced with fresh and flavourful new ones. As a small brewer, we’ve retrieved and replaced about 100.000 glasses of beer equivalent to kegs because of the lockdown. By turning wasted beer into tasty genever, we not only offer a tiny solution for a much bigger problem, but we also raise awareness for the situation – proving how throwing out beer never has to be an option.

LOWLANDER I.P.A. GENEVER 2.0

Did you know we’re quite familiar with turning beer into genever? In 2018 we joined hands with Dutch distellery Wynand Fockink for our very first Lowlander I.P.A. Genever. We even sold out our first 1.500 bottles within one month.

We’re super excited to collaborate once more to launch a zero waste edition, creating a characteristic and uniquely flavoured genever thanks to the addition of wasted beer: the perfect way to unburden bars & restaurants and at the same time create something new and flavourful from surplus.

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