Privacy Policy



Lowlander Beer Co. respects your privacy. We therefore only process data that we need for (improving) our services, such as the webshop or the newsletter, and we handle the information we have collected about you and your use of our services with care.

This privacy policy applies to the use of the website and the services provided by Lowlander Beer Co. This policy explains how we may use information that we may collect about you, as well as your rights over any personal information we hold about you and with whom and under what conditions this data can possibly be shared with third parties. We also explain to you how we store your data and how we protect your data against misuse and what rights you have with regard to the personal data you provide us. By accessing this Website, buying online or receiving our newsletter you confirm to have understood this policy.

If you have any questions about our privacy policy, please contact us. You will find the contact details at the end of our privacy policy.

  1. All references to “our”, ”us”, ”we” or ”Company” within this policy are deemed to refer to Lowlander Beer Co., its subsidiaries, affiliates and associates. This Privacy & Cookies notice (together with our Website(s) Terms & Conditions and associates any other documents referred to on them) set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following information carefully to understand our practices regarding your personal data and how we will treat it.

For the purpose of the GDPR 2018 (Act), the data controller is Lowlander Beer Co. Lowlander Beer Co is a limited company registered in the Netherlands. Company registration No 64409821.  VAT registration No (NL)855655355B01


  1. You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the Website(s). We do not intend to collect personal information from any individuals under the legal purchase age, or to market alcoholic beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our files, or to flag such personal information and (to the extent permitted by law) retain it for the sole purpose of ensuring that it is no longer used. It is your choice to provide us with personal information. We will only collect personal information that you choose to provide. This includes personal information you provide us with:
  • when registering with our Website(s), contacting us, completing surveys or questionnaires, entering competitions, promotions or events sponsored by us, and posting information on public areas of our Website(s);
  • through your use of our Website(s) such as your name, contact details, personal preferences, and details of your website use; and
  • when you purchase products from us through our online shops and through the fulfillment of your orders.

By doing so, you are agreeing to our use of that information as set out in this Privacy & Cookie notice and Website(s) Terms & Conditions.

  1. Sometimes, we will give you the option to choose whether you would like to receive information from us or not (e.g. by choosing to opt in or opt out of receiving emails from us with news about our brands or promotional offers). However, you will sometimes not have the option to opt out, such as when we are satisfying the obligations of a contract with you, or administering a transaction requested by you.
  2. Webshop

Our webshop was developed with software from WooCommerce, we have chosen Hobo Online for our webhosting. Personal data that you make available to us for the benefit of our services will be shared with this party.

  1. Hobo Online

Hobo Online has access to your data to provide us (technical) support, they will never use your data for any other purpose. Hobo Online is obliged to take appropriate security measures based on the agreement we have made with them. These security measures consist of the application of SSL encryption and a strong password policy. Backups are regularly made to prevent data loss.

  1. WooCommerce

Our webshop is developed with software from WooCommerce, we host our webshop on its own server in management and maintenance at Hobo Online. Hobo Online has taken appropriate technical and organizational measures to prevent abuse, loss and corruption of data as much as possible. These security measures consist in any case of the application of SSL encryption and a strong password policy. Structural backups are made to prevent loss of data.

  1. Web hosting

We take webhosting services from Hobo Online. Hobo Online processes personal data on our behalf and does not use your data for its own purposes. However, this party can collect metadata about the use of the services. These are not personal data. Hobo Online has taken appropriate technical and organizational measures to prevent loss and unauthorized use of your personal data. Hobo Online is obliged to observe secrecy on the grounds of the agreement.

  1. E-mail and mailing lists

We send our e-mail newsletters with MailChimp. MailChimp will never use your name and e-mail address for their own purposes. At the bottom of every e-mail sent automatically via our website you will see the ‘unsubscribe’ link. If you unsubscribe with this link, our newsletter will no longer be received. Your personal data is stored securely by MailChimp. MailChimp uses cookies and other internet technologies that make it clear whether e-mails are opened and read. MailChimp reserves the right to use your data for the further improvement of the services and to share information with third parties.

  1. Google Mail

We use the services of Google Mail for our regular business e-mail traffic. This party has taken appropriate technical and organizational measures to prevent abuse, loss and corruption of your and our data as much as possible. Google Mail has no access to our mailbox and we treat all our email traffic confidentially.

  1. Payment processors

We use the Sisow platform to handle a (part of) the payments in our webshop. Sisow processes your name, address and residence details and your payment details such as your bank account or credit card number. Sisow has taken appropriate technical and organizational measures to protect your personal data. Sisow reserves the right to use your data to further improve the service and to share (anonymised) data with third parties. All the above-mentioned safeguards with regard to the protection of your personal data also apply to the parts of Sisow’s services for which they engage third parties.

  1. Shipping and logistics – Post NL

If you place an order with us, it is our job to have your package delivered to you. We use the services of PostNL for the execution of the deliveries. It is therefore necessary that we share your name, address and residence details with PostNL. PostNL uses this information only for the purpose of executing the agreement. In the event PostNL engages subcontractors, PostNL will also make your data available to these parties.

  1. Shipping and logistics – DHL

If you place an order with us, it is our job to have your package delivered to you. We use the services of DHL to carry out the deliveries. It is therefore necessary that we share your name, address and residence details with DHL. DHL only uses this information for the purpose of executing the agreement. In the event that DHL engages subcontractors, DHL also makes your details available to these parties.


  1. We may also obtain information about your general internet usage by using a cookie file. Cookies are small text files that are placed on your computer by websites that you visit (Cookies). Cookies can’t harm your computer and we don’t store personally identifiable information, but we do use encrypted information gathered from them to help improve your experience of the Website(s) and to deliver a better and more personalised service.

Cookies enable us to:

  • estimate our audience size and usage pattern; and
  • recognise you when you return to the Website(s).

So that you can make full use of the personalised features on our Website(s), your computer, mobile phone or other device (Device) will need to accept Cookies.

  1. To support our Website(s) we may occasionally embed photos and video content from other third party websites such as Flickr and YouTube. Pages with this embedded content may present you with Cookies from these websites. We do not control the distribution of these Cookies and you should check the relevant third party website for more information about these.
  2. You may refuse to accept Cookies from us by: (a) not opting in to the use of Cookies by us on the landing page of the Website(s); or (b) activating the setting on your browser which allows you to refuse the setting of Cookies (visit assistance with adjusting your browser settings).
  3. To opt out of being tracked by Google Analytics across all websites visit


  1. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy & Cookies notice. All information you provide to us is stored in secure managed servers. Any payment transactions are encrypted using SSL technology, and payment details are not kept following completion of the transaction. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website(s), you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
  2. If you are giving us your personal information in the course of purchasing, registering, or subscribing to a service or product, then we will only use your information in order to provide you with that service or for closely related purposes. We use some carefully selected third parties to help us deliver these services and products to you but they are only allowed to use your personal information to deliver the service or product you have purchased, registered or subscribed to. Some of our trusted third parties in supporting these services will transfer your information overseas, but we make sure that your information remains protected and secure.


  1. We use information held about you in the following ways:
  • to ensure that content from the Website(s) is presented in the most effective manner for you and for your computer and/or Device;
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to allow you to participate in interactive features of the Website(s), when you choose to do so;
  • to notify you about changes to our products and services; and
  • the fulfillment of online purchases.


  1. We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
  2. We may disclose your personal information to our suppliers, distributors (wholly or partly owned) and other contractors who are engaged by us to assist in the provision of products and services to you, including delivery of products ordered by you and the conduct of market research which you have agreed to participate in.
  3. We may disclose your personal information to third parties:
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If the Company, or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


  1. You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data, unsubscribing from communication. You can also exercise the right at any time by contacting us at:

Lowlander Beer co.
Nieuwe Hemweg 14F, 1013 BG, Amsterdam
Po box 10013, 1001 EA, Amsterdam
The Lowlands – The Netherlands

  1. The Website(s) may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


  1. The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. You can find out if we hold any personal information by making a ‘subject access request’ under the GDPR 2018. If we do hold information about you we will:
  • give you a description of it;
  • tell you why we were holding it;
  • tell you who it could be disclosed to; and
  • let you have a copy of the information in an intelligible form.

To make a request for any personal information we may hold you need to put a request in writing using the contact details at the end of this notice.


  1. Any changes we may make to our Privacy & Cookies notice in the future will be posted on this page and, where appropriate, notified to you by email.


  1. Questions, comments and requests regarding this Privacy &Cookies notice are welcomed and should be addressed to:

Lowlander Beer co.
Nieuwe Hemweg 14F, 1013 BG, Amsterdam
Po box 10013, 1001 EA, Amsterdam
The Lowlands – The Netherlands


  1. This Privacy & Cookies notice shall be governed by and construed in accordance with the laws of the Netherlands. Disputes arising in connection with this Privacy & Cookies notice shall be subject to the exclusive jurisdiction of the Dutch Courts although the Company retains the right to bring proceedings against you for breach of this Privacy & Cookies notice in your country of residence or any other relevant country.

Contact details:

Nieuwe Hemweg 14F
1013 BG Amsterdam
Postbus 10013
1001 EA, Amsterdam
The Lowlands – The Netherlands
P: +31 20 7529 726

Issue Date: May 2018