WE ARE LOWLANDER
WHO WE ARE
Lowlander Beer Co. was founded in 2015 by our Chief Botanical Officer Frederik. Having worked for years for breweries and gin & genever distilleries he fell in love with botanicals. As a beer lover he grew curious about what kind of character these special flavours could give to beer. From the first experiments in his Amsterdam kitchen, our driven team is now bringing our botanically brewed beers to the best bars and bottle shops across Europe.
WHAT WE WANT
We are on a mission to broaden the horizons when it comes to beer. We love to do things differently and look across traditional beer boundaries. We’re passionate about the lost art of brewing beer with herbs and spices, like the Lowlanders once used to do. We are going to explore the world and put the Lowlands (Netherlands) back on the map for great tasting beer. One bottle, one bar, one city at the time.
WHAT WE LOVE
We have a thirst for adventure and love to learn. We take inspiration from the personal journeys we’ve been on. Fridays are for fish & chips. And cold Lowlander Beers (or a beertail). We are good at drinking beer, pairing beer with food or making beertails – or all of the above. Passion is what drives us. We never stop. We have too much energy. We believe in having a crew of Lowlanders who are diverse in background, experience and what they can bring to the team.
#1 Diversity, unified by infectious energy
- Diverse backgrounds = unique perspectives.
- Crazy passion to create something spectacular.
- Us and we vs. I and me.
#2 Say, do, deliver.
- Lead by example. We do what we say.
- Talk is cheap. Execution, execution, execution.
- Have an impact; achieve results, add value.
- Get freedom, deal with responsibility.
- Explore new ideas, exploit opportunities.
- Try things. Make mistakes. Learn.
#4 Dutch directness & common sense
- Straight talking.
- Transparency & openness.
- Simplicity over complexity.
#5 Smash it!
- Keep exploring.
- Be the best you can be.
- Run towards the fire.
#6 Enjoy the ride
- No corporate bullshit.
- Look up, maintain perspective.
- Celebrate success.