Swap an orange

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Echte Lowlander? Hier vind je de Nederlandse actiepagina.

What’s the deal with orange peel? Arrive with an orange, leave with a beer!

Our first zero-alcohol beer has hit the shelves – and we’re so proud of its full body and zesty zing that we want everyone to get a taste. How did we manage to pack 100% flavour into a 0.00% beer? By brewing with orange and lemon peels recycled from restaurants and bars.

Keep the virtuous circle going this summer by handing in an orange at participating locations. they’ll swap it for a bottle of Lowlander 0.00% Wit – and use your donation in the next batch.

SWAP RIGHT NOW – FIND A BAR

BRING AN ORANGE

1. Hand in an orange at a participating bar or restaurant between July 8th-28th

GET A BEER

2. Receive a (limited) free bottle of Lowlander 0.00% Wit in return

RECYCLE

3. Know that your orange will be recycled into fresh juice and of course another 0.00% Wit beer

WHY AN ORANGE?

To ramp the botanical flavours in our 0.00% up to 100%, we brewed it with orange and lemon peel. However, because we didn’t want to contribute to the 250 million kilos of citrus peel discarded in the Netherlands each year, we partnered with PeelPioneers, who are experts in recycling this botanical in a circular way. The orange you swap for your beer will end up being botanically brewed into another batch of Lowlander 0.00%.

Watch our video to see how the fruit comes full circle – and why we call our 0.00% a zero hero.

FIND YOUR FREE BEER

Since our 0.00% initiative is supported by Vermaat, one of the largest hospitality groups in the Netherlands, your orange will receive a warm welcome at cafés, bistros, restaurants, museums and canteens across the country. Find your nearest participating location in the list below.

  • Amsterdam Schiphol Airport

    KLM Lounge Schiphol
    DUTCH & Delicious
    Fortune bar WTC Schiphol

  • Amsterdam

    Circl
    Absolute Taste Amsterdam
    Amsterdam Museum Café
    Artis
    Café Rembrandt
    Google Netherlands * ( for employees only )
    New York Film Academy Café
    Openbare Bibliotheek (OBA)
    Pjotr Amsterdam
    Stedelijk museum
    Lowlander Botanical Beers HQ
    Intratuin Amsterdam

  • Groningen

    Huis de Beurs Groningen
    Paviljoen Sterrebos*
    DOT*

    *15-28 July instead of 8-28 July

  • Deventer

    Intratuin Deventer

  • Hilversum

    Beachclub HUB

  • Leeuwarden

    Medisch Centrum Leeuwarden ( readshop & restaurant )

  • Maastricht

    AZM Maastricht
    Intratuin Maastricht

  • Pijnacker

    Intratuin Pijnacker

  • Rheden

    Posbank Rheden

  • Rotterdam

    Kunsthal Café

  • The Hague

    Mauritshuis

  • Utrecht

    ANWB Neude Café

  • Venlo

    Greenport Venlo

  • Zevenhuizen

    Intratuin Zuidplas

CAPTURE YOUR 0.00% MOMENT!

What’s your favourite time and place to drink a no-alcohol beer? Tag a photo of yourself kicking back with a bottle of Lowlander 0.00% #doubledownonzero #lowlanderbeer

PARTNERS

We are proud to work on this beer and activation with two partners; without them we could not have brewed this beer at all!

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