Press release – Botanical brewer Lowlander is on a mission to get the drinking of their beer subsidised. Their Cool Earth Lager fights climate change: with every can sold, the Dutch beer brand adds a new plant to the seagrass meadow. And that’s important, because seagrass captures carbon 35 times faster than a tropical rainforest. Who knew fighting climate change could be so tasty and easy! A beer thát good is worth a subsidy application. In collaboration with the Dutch Seagrass Recovery Project, Lowlander aims to raise 10,000 signatures which they’ll personally take to the government to submit their request. Radio DJ Sander Hoogendoorn was the very first to sign the petition.
Subsidy on climate change fighting beer
A subsidy on drinking beer? According to Lowlander that’s a very logical move. With their new Cool Earth Lager they contribute to seagrass recovery in the Dutch Wadden Sea. These plants are known for their gigantic absorption capacity of carbon and have the ability to capture carbon up to 35 times more effectively than the tropical rainforest. By planting one seagrass plant for every Cool Earth Lager sold, the botanical brewer neutralises the carbon emissions from the production of the beer and realises additional carbon storage. In the production of the climate positive Cool Earth Lager, 0.5 kg of carbon is emitted, while 1 seagrass plant can store 25 kg of carbon. As Lowlander joked about their Cool Earth Lager being “subsidy worthy” earlier, the beer brand is now taking serious steps to apply for a subsidy. Chief Botanical Officer, Frederik Kampman: “We are constantly looking for a healthy balance with nature and combine this journey with discovering the most climate-friendly production choices for the most surprising beers. By planting seagrass in the Wadden Sea area in collaboration with the Seagrass Recovery Project, we are actively contributing to a cooler planet. If you ask us, that deserves a subsidy just as much as insulating cavity walls or installing solar panels. This way, fighting climate change is not only really easy, but also full of flavour.”
Petition has kicked off: every signature is one extra seagrass plant
To reinforce Lowlander’s unique subsidy application, the beer brand is starting an online petition together with the Seagrass Recovery Project. The goal is to collect 10,000 signatures. The timing coincides nicely with the upcoming Day of the Wad on June 26th, raising awareness for the recovery of the bottom of the mudflats. You simply get to contribute by enjoying a Cool Earth Lager ánd by signing the petition. “To prove our subsidy application is serious, we plant an extra seagrass plant for every signature – which potentially means 10,000 more seagrass plants. Today we are in The Hague with the team to inform as many people as possible about the importance of seagrass planting and to collect the first signatures,” says Kampman. Radio DJ Sander Hoogendoorn was the very first to sign the petition this morning.
The Wadden area is the key to climate recovery
Not many people know that the Dutch Wadden area has been on the UNESCO World Heritage List since 2009. It’s the Netherlands’ largest and most dynamic nature reserve and therefore a powerful ally against climate change. Marine ecologist Dr. Laura Govers: “A densely vegetated seabed is an important climate buffer: it increases biodiversity and also captures carbon in large numbers. Barely anything is left of the 150 km2 Wadden Sea floor that was once covered with sea grass – for your imagination: that’s the same size as 22,500 football fields. That’s quite alarming. Fortunately, we have been working hard on the recovery of the Wadden Sea bed for years and Lowlander’s contribution will hopefully give this recovery a strong boost.” With a subsidy for the drinking of their beer, Lowlander wants to support the growth of the Dutch seagrass meadow for the upcoming years – so that the replenishing and expanding of the seagrass meadow can go a lot faster.
Are you ready to join in on their mission? Sign here for subsidy on your beer. For every signature submitted, Lowlander donates another seagrass plant to capture carbon, protect marine wildlife and tackle global warming.