Press release Just in time for Spring, award winning Netherland’s botanical brewer, Lowlander Beer has announced the launch of their ‘Grow Your Own Garnish’ initiative in the UK.The campaign gives consumers the tools to grow their own botanical mint plant at home. While the mint begins to flourish, consumers can register their Grow Your Own Garnish project online and receive a complimentary voucher to enjoy their very own home-garnished drink at one of the participating bars.
The limited free Lowlander ‘Grow Your Own Garnish’ kits are available to pick up from participating UK bars nationwide throughout May 2019 and contain everything consumers need to grow their own mint, including a recycled grow bag, organic soil, mint seeds to grow several plants and a customised Lowlander plant marker.
Low alcoholic botanical Lowlander Beers
Lowlanders botanically brewed low alcoholic range features two flavour combinations, Ginger & Lime Leaf and Yuzu & Pink Grapefruit. The beers are made using Lowlander’s unique botanical brewing method; a hybrid infusion of the finest ingredients like ginger, yuzu, lime leaf leaves and grapefruit, infused with natural teas and beer. At 2.5% abv, Lowlander’s Infusions dial down the alcohol content, instead introducing aromatics such as fine teas to complement the botanicals.
The result is a unique, naturally brewed, lightly alcoholic beer, which can be served differently – as a long drink garnished with a sprig of mint, adding a burst of freshness on the nose and priming your palate for the citrus notes in each beer.
Low and No
The rise in consumers choosing to moderate their drinking habits has led to considerable interest and growth in the lower and no alcohol category. In 2018, £43m was spent on no/low alcohol beers as a result of consumers actively choosing to reduce their alcohol consumption. Despite the surge in lower alcohol beer variants, scepticism regarding taste and lack of flavour remains a significant barrier. Unlike other beers within this category, Lowlander’s lower alcohol botanical beers infuse herbs, spices and real fruit with natural teas and beer for a lower abv drink, without any compromise on flavour.
Lowlander’s Chief Botanical Officer, Frederik Kampman, says, “I thought what if we take botanical brewing even further, using botanicals in leading the flavour delivery and the beer as the supporting role. That’s how we realised you could make a lower abv beer without any compromise on quality or flavour. At Lowlander we put less focus on what we take out, ie with the abv, and more focus on what we put in.”
Grow Your Own Garnish
To get started, pick up a free Grow Your Own botanical kit at any participating UK bar. Registeryour #lowlanderbeer #growyourowngarnish project on lowlander-beer.com/growyourown. Once the mint is ready to pick, bring your home-grown mint back to the bar for a complimentary Lowlander low alcohol Botanical Infusion beer*, and garnish with your own mint.
*Find participating bars on www.lowlander-beer.com/growyourown
Notes to Editor
About Grow Your Own Garnish
Participating UK Bars: The Botanist (UK Wide), The Canal House (Birmingham), The Club House (Liverpool), The Smugglers Cove (Liverpool), and The Oast House (Manchester).
Price: from £2.59 for 33cl
About Lowlander Beer
Lowlander Beer is an award-winning brewery from the Netherlands – literally the Low Lands. Each of its botanically brewed beers has a unique story and a unique flavour. Inspired by the journeys of the Lowlanders to faraway lands, Lowlander Beer brews with botanicals to create unique beers full of both character and flavour.
Lowlander’s ‘Chief Botanical Officer’, Frederik Kampman, worked for years in breweries and gin and genever distilleries in both the Netherlands and the UK. ‘As soon as I got into the world of distilling, I was gripped by the number of herbs and spices used. As a beer lover, I started to wonder what these botanicals could add to beer.’ And so, the idea for Lowlander Beer was born: unique beers brewed with botanicals.
Since it was founded in 2016, Lowlander Beer has garnered acclaim from both industry insiders and discerning consumers, with listings in over 3,500 accounts across the globe, including key cities such as Berlin, Paris and Hong Kong. Other countries include Russia and Curacao. In 2016, Lowlander won three medals and the Overall Supreme Trophy at the International Beer Challenge in London and earned itself five stars in the highly respected Difford’s Guide. In 2017, Lowlander won silver in the Best
Dutch Witbier category at the Dutch Beer Challenge. At the 2018 World Beer Awards, four Lowlander beers received awards.
Website: www.lowlander-beer.com. Follow Lowlander’s journey on Instagram and Facebook & Instagram: @lowlanderbeer
For more information or hi res images (insert link to online media bank images), please contact:
Amanda Moorhouse or Amy Van Schalkwyk