THE LOWLANDER STORY
THE NETHERLANDS – LITERALLY ‘THE LOW LANDS’ – USED TO BE KNOWN FOR ITS QUALITY BEER THE WORLD OVER. EXPORTED BY PIONEERS AND TRADED ACROSS THE WORLD, THE LOWLANDERS AND THEIR BEER ENDED UP IN ALL CORNERS OF THE EARTH.
OVER THE YEARS THE FLAVOUR AND INTRIGUE HAD ALL BUT DISAPPEARED FROM DUTCH BEER. HAVING TRAVELLED AND SEEN SUCH CREATIVE BREWING EMERGING ACROSS THE WORLD YET RARELY STUMBLING ACROSS A QUALITY DUTCH BEER, I WAS INSPIRED TO FIND OUT WHAT PUT HOLLAND ON THE MAP OF BREWING AND VOWED TO TRY TO REDISCOVER ITS’ FORGOTTEN HERITAGE.
AND SO THE IDEA FOR LOWLANDER BEER WAS BORN.
THE NEXT 18 MONTHS WERE SPENT DEVELOPING RECIPES AND IN AUGUST 2015 WE SAMPLED OVER 200 CONSUMERS. WE HAD SUCH INCREDIBLE FEEDBACK, THAT I DECIDED ON THE SPOT TO DEVOTE ALL MY TIME TO LAUNCH LOWLANDER BEER IN MY HOME COUNTRY THE NETHERLANDS ON JANUARY 1st 2016.
MY VISION FOR THE LOWLANDER BEER BRAND IS TO BE RECOGNISED BY PEOPLE THE WORLD OVER AS A BEER, WHICH HAS A DISTINGUISHED FLAVOUR AND A LOT OF CHARACTER, SOMETHING THAT EXPANDS PEOPLE’S HORIZONS WHEN IT COMES TO BEER. A BEER BREWED WITH BOTANICALS THAT PUTS “THE LOWLANDS” BACK ON THE MAP FOR GREAT TASTING BEER.
MEET OUR CREW
We are driven by putting the flavour and intrigue back in to Dutch beer. As a team we take inspiration from the personal journeys we’ve been on. Our diverse backgrounds as brewers, mixologist, distillers and foodies both here and abroad gives us a different perspective on what beer can be. Our mission is to brew with botanicals and try to bring a new dimension to beer.
Our self-proclaimed “Chief Botanical Officer” loves everything about exotic botanicals, characterful beer and (bedtime) stories about bravery.
Frederik - #founder # botanicals
Our bucket list-less Brand Ambassador Joost cycles all corners of Amsterdam to explore and conquer the best Lowlander spots.
Joost - #sales #amsterdam
Cerveza? Öl? Beer? 啤酒? This multilingual explorer travels the world to put the Lowlands on the map for great tasting beer.
Mike - #export #explorer
Annemieke gains fame for what we’re doing. This proud ginger knows beer & food is a match made in heaven.
Annemieke - #comms #beerandfood
Our adventurous sales support superstar picks up every call with a smile. No ocean too deep for this facility management student.
Pauline - #salessupport #intern
Rick has two loves in his life: his Beard and his Beer. Besides being a personal trainer Rick runs our events and festivals.
Rick - #events #festivals
We launched Lowlander Beer in our home market The Netherlands early 2016 and the first year has been nothing short of an adventure. We are one of the fastest growing beers in The Netherlands. We have launched in the UK, Denmark & Finland, won 3 gold medals & the overall supreme trophy at the International Beer Challenge in London. And that is just the start of our journey. You can be part of it, we are always on the look out for ambitious and talented people to be part of our crew.
GET IN TOUCH
Any questions about working with us, or want to discover more? Come and see us at the heart of the historic trading centre, drop us a line or send us your message in a bottle.
Hannie Dankbaarpassage 39
1053 RT, Amsterdam
The Lowlands – The Netherlands
P: +31 20 7529 726