Press release – A sustainable Christmas(sion) – Botanical brewer grows it’s own Christmas tree forest
Echte Lowlander? Lees hier het Nederlandse persbericht
Amsterdam, November 2020 – Eliminate the 2,500.000 real Christmas trees wasted after Christmas and replace them with a sustainable alternative: that’s the ambitious mission of botanical brewer Lowlander from Amsterdam.
FROM WASTE TO TASTE: BREWING WITH CHRISTMAS TREES
It all started 2 years ago when Lowlander asked people to donate their Christmas tree to create something delicious out of this so-called waste. The impact was huge; the brewer managed to collect only a few hundred Christmas trees of the thousands and thousands that were submitted. (Check this video to see how Lowlander bottled those trees)
So last year they decided to increase their impact: from recycling waste to preventing waste. With each Winter I.P.A. sold (brewed with the handpicked needles of the donated trees) Lowlander would grow a sustainable, organic Adopt-a-Christmas-Tree forest, to enable more people to choose a sustainable Christmas tree alternative.
GROWING A SUSTAINABLE CHRISTMAS TREE FOREST
Frederik Kampman, Lowlander’s Chief Botanical Officer: “This Spring, we were able to plant the first 1,000 new Christmas trees in ‘our’ forest, which – when they are fully grown – can be adopted every Christmas for up to 5 or 6 years. On a hot Summer day last July our full team helped to prune the little trees; this natural pruning waste of course has been used to brew this years’ Winter I.P.A.!”
Lowlander aims to double the amount of new organic Christmas trees in their forest every single year and started several local collaborations with partners to increase that number even faster.
Check this (Dutch) video to get a glimpse of the Lowlander Christmas tree forest.